Apple announces smaller iPhone SE and iPad Pro

iPhone SE

The iPhone SE is available is Silver, Space Gray, Gold, and Rose Gold.

Monday, March 21, 2016 – Cupertino, CA

Apple CEO Tim Cook reveals smaller 4-inch iPhone SE and 9.7-inch iPad Pro today at Apple’s Headquarters in Cupertino, CA.

Reversing the trend of increasing the size of the iPhone screen each year, Apple CEO Tim Cook reveled Monday that the new version of iPhone will include a smaller, 4-inch display equal to that of the iPhone 5/5s/5c. Though the phone will look nearly identical to the older generation device, the internal components are substantially different.

The iPhone SE boasts the powerful A9 chip, the same chip that powers the iPhone 6s – allowing it to provide spectacular speed and responsiveness by utilizing its 64-bit architecture. This chip is 2x more powerful than the chip that powers the iPhone 5s.

Driving graphics, Apple included the super efficient M9 motion co-processor, connecting the accelerometer, compass, and gyroscope, enabling a wide array of background fitness applications including measuring steps and distance traveled. Including this powerful co-processor also allowed Apple to enable “Hey Siri,” a feature that allows the user to interact with Siri without touching the device. The M9 chip is approximately 3x faster than the chip that powers the iPhone 5s.

Apple included a 12-megapixel iSight camera in the iPhone SE, allowing the user to capture sharp, detailed stills, while also enabling capturing and editing 4K video. Another upgrade to the camera is Retina Flash, powered by a display chip that flashes up to 3x brighter than previous models to allow selfies to be better illuminated in low light and at night.

From a security standpoint, Apple included Touch ID and Apple Pay – allowing you to unlock your device and pay using a supported debit or credit card at over 2-million stores that support Apple Pay.

Support for up to 19 LTE bands, producing speeds of up to 150Mbps over LTE is also included on the new device, making the iPhone SE better for world wide roaming and broader compatibility for carriers. For Wi-Fi, the integrated 802.11ac wireless chip can produce speeds up to 433Mbps. Voice over LTE and Wi-Fi calling for high quaity wide-band calls are also supported.

Apple also unveiled a smaller, 9.7-inch iPad Pro and a new, lower price for the Apple Watch – along with new, colorful band options for the struggling device.

Switching to iPhone from Android? Its now easier than ever with the Move to iOS app.

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